Friday, 21 February 2014

London Fashion Week: Best Of British


So London Fashion Week is over and done with for another season and for all us fashion bloggers it is a natural reaction to assess the collections, themes, trends and overall performance for personal favourites. Personally, London has always been the forefront winner amongst all the fashion cities, purely because of the authenticity of the designs. Unique always springs to mind and thankfully this time around it was no disappointment. British designers always just "get-it", perhaps it is the diverse range of patterns and abstract use of colours or maybe it is down to their extremely "trendy" lifestyles in the city of London, either way it results in collections that are sought after by fashionistas alike globally.
For this post I have decided to focus on three British brands that have continually over the past number of seasons have blown me away creatively.  As an Event Management graduate I focus not only the designs but the whole experience of the showcase of each brand, from the set design to the location and everything in between. These brands are Sibling, House of Holland and Holly Fulton. If this is your first time hearing of any of these designers is certainly will not be your last.
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The Sibling brand is made up of three designers; Sid  Bryan, Joe Bates and Cozette Mc Creery residing from Yorkshire, Leicester and London respectively. What strikes me about this brand is that it isn't traditional high fashion pieces, the approach is more "bohemian witch chic" which is especially evident is the AW14 collection, which is seen above. The speciality of this brand is the emphasis on knitted goods, a unique trait in itself and, lets face it, perfect for the colder, harsh winter season which we are accustomed to.  Sibling were recently quoted saying "expect colour, humour, sparkle and that everything will be knitted", which is not only off the beat fashion but an aspect of styling which other major designers do not play with as much, or so I have noticed anyway. In my opinion this is ery fashion at it's best and this new vibe is taking a step forward into the "trendy, east London" girl style with a realistic output. Sibling is absolutely a one to watch over the coming seasons.
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Holly Fulton
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Born in Edinburgh and later studying at the Edinburgh College of Art and the Royal College of Art, Fulton has recently rose to become one of the leading highlights of London Fashion Week, the spotlight beginning with the star studded front row last September which included the likes of Kelly Osborne, Harry Styles and Sienna Miller. The designer states that her signatures pieces are " graphic print, luxurious materials and hot accessories".  One of the biggest trends for SS14 was the revival of white. Other trends included sports luxe, graphic art and monochrome, and what Fulton has created so effortlessly is the cluster of all these styles in one garment. At first it would seem like this is just simply not possibly and that it would be an OVERKILL! But it works, and it works beautifully. Bright, fresh, clean tones with a hint subtle hint of graphic art, this is fashion for SS14 at it's best. Some pieces have a strong element of orange, another vibrant colour for the approaching season and one that seems to be re-occurring as times go by. The one thing I will finish on about this latest collection from Holly Fulton is that this is the next generation of top designers and this is only the beginning of a beautiful relationship for fashion lovers.
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House of Holland 
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Henry Holland is probably the brand with the most global success of the three mentioned. Born in Ramsbottom, Holland studied at London College of Printing  and worked as a stylist before developing his own fashion brand. When I think of HOH words that spring to mind are playful, colour, bold prints with exotic underlays and quintessential britishness. Looking at his SS14 showcase, lilac backdrops, mexican vibes and flirty textures, it not only paved the way for an exciting season of fashion but it also put an extreme amount of pressure on the next season to deliver a collection which could live up to the hype. House of Holland delivered just that. Exploring metallics and greens to the extent which this collection has shows the brand as not only diverse but not afraid to break out of its comfort zone. With the inclusion of hot pinks and orange, we are presented with an array of styles which truly stood out from the fashion haven of fashion week, period.  Holland is not one to shy away from risks and usually does so with experimenting with graphic prints, this time around we see a step back from prints and more emphasis on bolder, stronger colours and tones. My favourite from this collection is the emerald green suit, it is that perfect ensemble which can be deemed timeless.
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What was your favourite highlight and designer from this years London Fashion Week??
Love C X 

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