Sunday 26 October 2014

The Editorial Edit #1

Ive always been very honest about using this blog as an expressive platform to voice my personal opinions of certain styles, trends, fashion collections, beauty products etc, I sometimes feel I cover a bit too much! I tend to be more specific in other projects but Factory F covers a vast range of beauty and fashion. In more recent times, perhaps a year, I have focused a lot of my time looking at campaigns from various different brands; how they work, what's the message, what's different, who cares about this campaign, who does it resonate with, how does it make them feel? Basically, dissecting marketing methods from afar. I've never done much with this information but simply just thought about it, but recently I thought It might make a nice additional feature to Factory F. 



You may be wondering what is the point of this, and to tell you the truth it's exactly like every other aspect of this blog, it's about sharing my opinions, thoughts and passions with you. It may also bring to light some brands that you may not be aware of or a new collection that you haven't yet seen. Naturally, I will share some actual real lIfe campaigns that I'm working on with my job but I won't dive straight into that. For this post I decided to talk about why I think editorials are such an important addition to brands, and personally I think a large factor is to visual resonate with people much more because it gives the  story of that brand or product. It's completely fair to say at this point that a press release also does that, but (and I say as someone who works in PR) does the image featured above not tell you more about message of that editorial and clothing rather than a paragraphs explaining where the clothes come from and what they should represent? 


 A lot of the images that I will share with you in this additional feature will come from publications as it will be these title editorials and featured advertising that I will be taking about. As a side note to this story, I recently. Started to download my favourites monthlys instead of popping down to the shop to buy them. Why did I start this I can hear you ask? Well, one of my personal highlights to read every month is Company magazine which has now transformed to a completely digital magazine. At first I was a bit unsure if how I felt about that because I love reading a physical copy in front of me but I've been readjusting. Actually that's putting it mild, I've been completely transformed into digital editions; Vogue, Elle, Company, Red, Marie Claire.... The list goes on but they all now get the download on my ipad each month. One major reason for my change of heart is down to the technical features! A major role within my job in social media and when I saw how interactive and social friendly these apps are made me realise that I'm actually not really on top of this digital age after all. Inspiration has  been restored! 

                                         I can't wait to share the first in this new series very soon. 
                                                                               Love C X 

Monday 20 October 2014

October Faves

October Faves


 So, it's the return of autumn favourites. It's an annual revisit of heavy coats, denims and layering. Yay!!  These are without a doubt my top choices for this season. Stepping more towards autumnal shades with beauty,complimented with an oversized winter coat. River Island have a beautiful option which I have my eye on. Next payday it will be mine! Being a massive fan of black accessories is again reflected in footwear and my nail choice, the leather backpack is also amazing!! I've been debaiting a backpack for awhile as I question the safety issues but for fashion reasons I can't argue with how beautiful this one is. Full information on all items featured are below; 

Thursday 16 October 2014

So, Factory F moves to London

I'm home! The past few months have been nothing short of manic, from work to settling in London and just enjoying life in a new city, I haven't really stopped. I've decided to take a few weeks to just chill out and relax, definitely well needed. Although the theme of this blog is primarily fashion and beauty, this post is slightly different. This is going to be more of an update on what I've been up to and I have to say, some of it has been really exciting!

Firstly, as I mentioned in a previous post I started working for two hair care brands at the beginning of the year; Goldwell & KMS California. This has been a really exciting and so far my role as PR & Comms  has been great. Working for such an established brand has allowed me to work on some really creative and large scale events; London Fashion Week being massive highlight for me.

Our brand sponsored the Bora Aksu show on day one at Somerset House. As this was my first time as LFW, I wasn't too sure what to expect but working backstage was definitively a privileged insight into understand the one of fashions most prestigious events. Meeting press, bloggers and stylists which I have admired from afar for years was overwhelming in the best way. Along with working backstage, sitting in the second row of one of the most talked about shows at this years fashion week topped this exceptional experience. The hair for the Bora Aksu show was styled by Sam Burnett, KMS California Ambassador. Read all bout the show and how to get the look here


So besides work London has been an adventure. After 7 months of living here I'm happy to be getting back into the swing of Factory F and returning to something that I love. I'm really excited to start sharing what life has been like over here; from fashion to food to art and back to fashion again. I suppose this has been a natural progression for this blog as interests have broadened since this blog first began a year ago. Fashion will remain my main focus but elements of lifestyle will drip feed through from time to time. Overall I feel this will be a positive change for me and for the future of Factory F.


Looking forward to sharing more exciting news with you
Love C X